![]() “This program is yet another step towards our long-term vision of building an economy where anyone can create, sell and earn on our platform, and expanding our community with new partners will play a key role in enabling this future,” said Manuel Bronstein, Chief Product Officer at Roblox. Brands and talent that want to create a successful presence on Roblox can turn to the Roblox Partner Program members for help with creating an authentic presence and visibility on the platform, while also delivering value to Roblox users. ![]() The Roblox Partner Program network will focus on four core areas to help brands reach their business goals: platform education, research and measurement, product/content innovation, and Immersive Ads for faster on-platform content discovery. All partners have demonstrated long-term commitment to supporting brands that want to enter this new space and made minimum media spend commitments for the next 12 months. These partners bring expertise with creating 3D immersive content, the Roblox community and innovative advertising offerings that can be helpful to other marketers who are new to the platform. The initial group of signed partners includes early adopters who are already setting the standards of marketing in immersive spaces and are close to the Roblox ecosystem today: Century Games, Dentsu (the latter is expanding its existing partnership with Roblox in Japan into a global collaboration), Dubit, Playwire, Sawhorse, The Gang Group, and Vayner3.
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